Food for ReasonsTM
Food for Reasons Pty Ltd (FFR) is a 100% WOA-owned subsidiary that focuses on our authentic food brand, Food for ReasonsTM.
The Food for ReasonsTM brand sells fresh and packaged premium food products produced by regenerative, diversified farming systems.
The brand, which tells the story of 4 Returns, is designed to create a healthy, nutritious and authentic experience that revitalises rural communities and regenerates ecosystems.
Customers will have direct interactions with the farms and farmers who produce the food through traditional marketing (point-of-sale and posters) social media and experiential marketing (farm tours and speaking engagements by farmers in retail outlets).
The authenticity and nutritional value of FFR’s products will extract a premium from our target customers.
FFR is supplied with fresh vegetables by wholly owned subsidiary Protected Cropping Holdings Pty Ltd, which runs The Wedge Smart Shade House in Arthur River, and has an exclusive distribution agreement with FFR.
The three product offerings are seasonal vegetable boxes, tomatoes and niche vegetables. These offerings align to demand from customers in the Wheatbelt and Perth, independent retailers and leading chefs.
In 2018, FFR will expand to market and distribute all vegetables from a second Smart Shade House. In addition, FFR will conduct customer and market analysis to develop a packaged food line. The raw materials for this product line will be sourced from WOA’s shade house and cereal and livestock farmers who have been approved as ‘Food for Reasons’ farmers.
It is our goal that by 2022, Food for Reasons™ will be a recognised food brand in Australia and Asia.