Wide Open Agriculture Ltd (WOA) is a Regenerative Food and Farming company based in Western Australia's Wheatbelt. We are the world's only publicly-listed company seeking to deliver '4 Returns' - measurable outcomes on financial, natural, social and inspirational returns.
At WOA we have one overarching purpose that motivates everything we do:
To build a new food and farming system to make a healthier world.
Today, most farming practices degrade the land and environment. Healthy soil is depleted, treated with chemicals and leached of nutrients. Food is less nutritious and farming communities are shrinking as jobs disappear.
We know this story well. We're from the Wheatbelt of Western Australia.
But the challenges we face - ecosystem degradation, limited job opportunities and depopulation - have inspired us to make a change, because we know there is a better way.
We choose farmers who are committed to a regenerative journey to rehabilitate and enhance the entire ecosystem of the land. This means our customers can buy delicious, nutritious food from healthy land that’s getting healthier.
Our regenerative farmers believe, like us, that if we take care of the soil, it will take care of us. They believe in healthy food, grown right.
These regenerative practices not only mean healthier plants and animals, they help fight the climate crisis by pulling carbon from the atmosphere and sequestering it in the ground where it belongs.
At Wide Open Agriculture we’re making sure this happens, because we’re here to make it the new normal.
We work with Nature
Soil and plants. Herds and grasslands. Bees and flowers. They’re all examples of Nature being a team sport. We all know that trying to control or dominate nature backfires. The land becomes degraded, the animals die off, the food becomes empty and ultimately our lives become poorer. So we work with Nature.
We use business to promote Nature
Some people believe that all business is simply bad. But that’s neither always been the sentiment, nor does it have to be. Businesses are a human construct. They work best when they serve by creating value. So it’s up to us. We’re part of a movement that is leading business to be a force of human endeavour that encourages and regenerates Nature.
We work fairly with people
Consumers get food that’s packaged here but probably from over there, which isn’t good, but they just don’t know. Farmers get paid for their grain based on the going rate for their crop as a global commodity. And investors are betting, because their shares come from an industrial farm system that devalues the very asset it is produced on. Consumers deserve real food. Farmers deserve a better share. And investors deserve less risk. That’s fairer for everyone.
We learn and grow
Like Nature, we get feedback, we sense and respond, and we keep growing. Because we’re here to overturn convention.
We wish to acknowledge the traditional custodians of the land where we work, farm and sell food, the Noongar people. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of cities and regional towns.