Management Team

Merilyn Elson

Product Strategy and Innovation Manager

Merilyn's background is in the fast-moving consumer goods (FMCG) industry, where she worked for a WA family-owned food manufacturer for over 30 years. She has extensive experience in product innovation, with a deep understanding of the technical aspects of food sourcing and production along with an understanding of what motivates consumers and customers in this constantly evolving market.
She is motivated by working in a team of passionate professionals towards a shared vision and relishes the challenges of growing a different kind of business.  After reflecting on what drives her - family, community, the environment and the impact we are each having on the world - she jumped at the opportunity to work for a company that shares these values.
A passionate foodie, Merilyn is excited about bringing fresh, wholesome, affordable food to the world! She believes the provenance of food is becoming more important, and there is an appetite for consumers to know more about what goes into their food, where it is grown or raised and who benefits when they purchase it.

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