Dirty Clean Food
Under the Dirty Clean Food (DCF) brand, we partner with regenerative farmers and create premium beef, lamb, poultry and pantry staples. We sell these to distribution partners and venues—which include over 20 retail stores and a number of WA’s fine dining restaurants.
We also sell the DCF products—along with other brands that share the same regenerative values—to homeowners through a our online store.
Here, consumers can learn more about our regenerative farmers and products as well as get amazing food and drink delivered directly from farm to table.
This way, we can connect regenerative farmers and conscious consumers in a new digital context. We don't have to rely on the middle person in the supply chain or the overheads of a brick-and-mortar store. So we can pay farmers a premium and create exceptional products for affordable prices.
We have recently launched the world’s first regenerative grown, carbon-neutral oat milk. The oats are locally sourced from WA (one of the world’s premier oat produces). And of course the oats are sourced from regenerative farms.
The milk’s nutritional value is close to that of dairy milk. But it is suitable for vegans and has the added benefit of no added sugar, dairy, soy, nuts, gums or stabilisers. The milk also has a superior creamy texture. This is ideal for frothing in cafes as well as for cereal, baking and smoothies.
So far, we have had overwhelmingly positive feedback from baristas and the wider market. We are in the process of increasing our market share in this growing market (The market is predicted to be valued at US$1.6 billion by 2024, driven by consumers becoming more health and environmentally conscious.)
World's first regenerative, plant-based protein
We have teamed up with The Commonwealth Scientific and Industrial Research Organisation (CSIRO) and Curtin University to create the world’s first regenerative, lupin-based protein product.
Lupin contains high levels of protein, are non-genetically modified and have a low glycaemic index (low GI)—which rivals soy, the plant-protein market leader.
Plus, we’ve patented the technology that turns this commonly-used livestock feed into an incredible superfood.
Given the lupins will also be carbon-neutral, the product will potentially be an attractive alternative for today’s US$18.5 billion (A$26.66 billion) plant-based protein market.